ATTDX AntiBrassiness Toning PurpleShampoo

How Many Blondes Are in the Room?

Do you have blonde hair, natural or bleached? Are there yellowish, brassy tones coming through? Scared of using harsh chemicals? If you are looking for a safe, easy way to cool down and neutralize those tones, consider using a ATTDX AntiBrassiness Toning PurpleShampoo.

Brighten up your hair color with ATTDX AntiBrassiness Toning PurpleShampoo. Made with intense violet pigments, this shampoo is ideal for use on silver, gray, blonde, bleached, and highlighted hair for a radiant, brighter hue.

“I was a bit skeptical about this shampoo, as I have tried many others that promised to help lift yellow tones, but it never worked for me. But when I tried this ATTDX AntiBrassiness Toning PurpleShampoo it gives me such amazing results! All I used was the shampoo once and I could already see a difference in my hair color! My hair is more ash with less brassiness. It’s also helped my hair feel stronger and healthier.”—Cora Anderson—Phoenix, Arizona

“This is the best shampoo I have ever used. It keeps my platinum hair very shiny, white, and bright. As an added bonus, it also prevents brassiness. I’ve tried a lot of other similar products that are supposed to do the same thing, but most of them have not worked for me only this ATTDX AntiBrassiness Toning PurpleShampoo worked.”—Karina Mitchell—Tampa, Florida

How to get rid of brassy hair?

Need an at-home brassy hair fix? The ATTDX AntiBrassiness Toning PurpleShampoo is a violet toning shampoo that helps you keep the color consistent and vibrant. It’s made with a violet pigment that helps cancel out brassy tones. Our ATTDX AntiBrassiness Toning PurpleShampoo will remove unwanted brassiness while cleansing and strengthening hair. This toning shampoo should be used 1-2 times per week in between salon appointments.

Unique features of ATTDX AntiBrassiness Toning PurpleShampoo:

• Gently Cleanse Blonde Hair & Remove Yellow Tones. Don’t let unnatural red, orange, and yellow brassy undertones that come through on blonde or bleached hair.  A super easy way to neutralize the warmth at home is through the use of ATTDX AntiBrassiness Toning PurpleShampoo for blonde hair, which will remove brassiness & neutralize yellow tones to preserve your bright blonde hair.

• Antioxidant Ingredients: This ATTDX AntiBrassiness Toning PurpleShampoo is enriched with extra violet pigments to maintain cool & even tones of blonde hair. Infused with antioxidant Citric acid, this nourishing formula ensures healthy-looking hair while effectively purifying and toning bleached blonde locks.
• Maintain Your Perfect Blonde: ATTDX AntiBrassiness Toning PurpleShampoo is ideal for blonde, lightened, and gray hair. This purple shampoo will help preserve your preferred blonde tone in between color services while removing unwanted tones- including yellow, brassy, and muddy. Use ATTDX AntiBrassiness Toning PurpleShampoo to remove unwanted brassiness and get the perfect pastel color you’ve been looking for without having to strip down your locks.

• Extend Time Between Expensive Salon Visits: The ATTDX AntiBrassiness Toning PurpleShampoo enhances hair color for ice-cool blonde or dazzling silver/ash tones. Extends time between expensive salon visits, Fights brassiness, and keeps your platinum locks icy cool. Rich lather formula with argan oil moisturizes hair leaving it soft and silky in the shower.
• Sulfate-Free Shampoo: This gentle shampoo is enriched with a blend of botanical extracts and Vitamin B5 to help protect against brassiness and add shine to blonde hair. A conditioner-free, sulfate-free formula is safe for all hair types, as well as color-treated blonde hair.

Consist of 3 key ingredients:

1. Citric Acid

Citric Acid is known to remove the buildup or debris from your hair and makes your hair shiny. The esters formed from Citric Acid create a thin protective coating over the surface of your strands which prevents the loss of moisture from the strands making it look glossy and hydrated. Citric Acid acts as a natural bleaching or oxidizing agent and when exposed to the sun, it speeds up the bleaching process.

Medically reviewed by Dendy Engelman, MD, FACMS, FAAD is a board-certified dermatologic surgeon and lecturer both in the U.S. and in the global arena.

2. Amodimethicone

Amodimethicone is an ingredient found in some hair care products, specifically those that help manage frizz and curls without weighing down your hair. It can also be a helpful ingredient for damaged or textured hair. Learn more about amodimethicone, its benefits and safety, and product recommendations.

Medically reviewed by Jennie Olopaade, PharmD, RPH — By Sara Lindberg

3. Allantoin

One of the main benefits of Allantoin for hair is that its keratolytic action can treat or prevent a dry and itchy scalp by conditioning and nourishing the scalp. Its anti-irritant properties also reduce redness and leave the scalp feeling soothed and refreshed. Allantoin also helps improve the softness and elasticity of hair, whilst improving shine. All-round Allantoin is a hair savior!

Reviewed by Expert Dr. Kaustav Guha (Director, R&D Division, SkinKraft Labs) Written by Soumya Tamatam

How to Use:

Apply ATTDX AntiBrassiness Toning PurpleShampoo to wet hair and massage. Leave on for 1 to 5 minutes, lather, and rinse thoroughly. For best results, follow with No Yellow Purple Mask toner as a system to ensure your ideal blonde tone by leaving it with a cold tone and a soft, shiny, silky texture.